Choosing A Traditional Estate Agent Or An Online Agent

Choosing A Traditional Estate Agent Or An Online Agent

When selling your home, you want to ensure that you get the best possible service and at the same time find an agent that is affordable, knowledgeable and professional.

The appeal for going with an online agent can seem like the best deal for anyone selling their home as they offer lower fees however are you really getting a better deal in terms of service levels and expertise?

Whether you are selling or buying a home, finding the right estate agent to manage your circumstance will make all the difference. Within the process you want to eliminate unnecessary stress as much as possible, make the whole process easier and enjoy the experience.

Here are some of the differences when it comes to high street estate agents vs online agents:

Develop a relationship

When you initiate contact with a high street estate agent, you will immediately be able to start a relationship with an account manager and the person that will help you sell (or buy) your home. That person will be your point of contact throughout your contract and will be able to communicate with you at any time should you wish.

When you start a contract with an online estate agent, you are not meeting an agent face to face and therefore there may be several people that are dealing with your sale. If it’s a bigger company you may even be dealing with a call centre which will cause difficulties in building a relationship with one person. This may not seem an issue to start with but as the process continues, you will want regular contact with your agent to ensure that your buyers and yourselves are being kept in the loop and you are receiving feedback from potential buyers or problems that may occur.

Conducting viewings

With a high street estate agent, you have an agent that will conduct the house viewings for you. You may wish to be present at the viewings but it is a job of the agent to show people around the property, answer questions and provide feedback on the experience, as well as being the point of contact for both parties.

With an online estate agent, you will be responsible for conducting all the property viewings. Some people are happy for this, but for others this is a daunting experience. Estate agents also have the expertise on selling a property and will have answers to common questions that they are used to providing and will know what prospective buyers are looking for in order to make a viewing a successful one.

Local area knowledge

The office of a high street estate agent will have gained invaluable knowledge of the local area in order to help those both buying and selling a property. They will have the expertise of many years of the industry in a specific area to understand the market and in order to provide an accurate valuation of a property.

Online estate agents may not have this same local knowledge and will have to reply on research in order to complete their knowledge of the local area which may in turn not be favourable to your situation. Market conditions change and online agent may not necessarily be aware of these specific to a localised area, whereas a high street agent that is located there, will be.


When going into a high street estate agent’s office, you can ask the questions about credentials and even ask to see accreditations and qualifications (usually they are up on the wall), if you want to.

However unfortunately when it comes to online agents, anyone can set up a company with a professional-looking website and claim to be experienced. You will need to research the company in depth before committing to a contract and be sure to look at their complaints procedure, any further fees that may occur plus finding recommendations or reviews for the business.

Here at Clarkes we are committed to providing an outstanding service to all our clients. Whether you are buying, selling, letting, renting or simply enquiring, we are here to help.  

If you’re looking for a high street estate agent that will understand you and your property, then we’d love to hear from you today.


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